"K-God Wanted"... 'K-Pop Demon Hunters' Success Boosts Merchandise Sales

[Financial News] The second-hand trading platform Bungaejangter announced on the 14th that the volume of reverse overseas sales of K-goods has surged due to the global success of Netflix's animation 'K-Pop Demon Hunters'.
According to Bungaejangter, music boxes, bucket hats, and AirPods cases from the National Museum of Korea, inspired by the traditional folk paintings that served as the motif for popular characters Tiger (Duffy) and Magpie (Soo-ssi) in the film, were sold in the United States, Canada, and Singapore. Additionally, pens inspired by traditional hats were sold in the Netherlands, and official goods from the National Museum of Korea are gaining popularity overseas.
Various K-goods continue to be reverse sold. Bungaejangter's data director, Jo Seonju, said, "The number of reverse overseas purchases of K-goods through Bungaejangter increased by 78% compared to the same period last year," and "the transaction amount also rose by 56%." The top 10 countries by sales are the United States, Japan, Hong Kong, Australia, Singapore, Taiwan, the United Kingdom, Canada, Germany, and France. The distribution is evenly spread across continents such as the Americas, Asia, Oceania, and Europe.
Released simultaneously worldwide on Netflix on June 20, 'K-Pop Demon Hunters' ranked first in viewership in over 30 countries, including the United States, Japan, the United Kingdom, France, and Germany, immediately after its release, and its OST reached number 2 on the Billboard 200 chart. The global success of 'K-Demon Hunters' has significantly increased global interest in Korean traditional culture, K-Pop, and K-goods, and it is analyzed that overseas consumers' purchases of K-goods are also increasing.
Bungaejangter operates the 'Global Bungae' website to allow global users to conveniently purchase products traded in Korea. It also collaborates with regional global partners such as Japan's Mercari and the United States' eBay to enable cross-border global second-hand trading within the Bungae ecosystem.
A Bungaejangter representative stated, "Interest in K-goods in the global market is expanding beyond star products to various Korean cultures," and "we plan to continue developing services so that global users can purchase more easily and quickly in line with the global popularity of K-content."

wongood@fnnews.com Joo Won-kyu Reporter