Record Heat... Samsung and LG Air Conditioners Sold Like Hotcakes

[Financial News] As record-breaking heat continues this summer, the sales of air conditioners by home appliance companies are also significantly increasing. In response, appliance companies are fully operating production lines and adding installation personnel to cope with the increasing orders. 
According to the industry on the 13th, the cumulative sales of Samsung Electronics' home stand and wall-mounted air conditioners in the first half of this year increased by more than 20% compared to the same period last year. Sales in the past month have increased by more than 30%, and the upward trend is accelerating as the heat begins in earnest.
In response, Samsung Electronics started fully operating its air conditioner production line more than ten days earlier than last year. Additionally, to quickly deliver products, a dedicated air conditioner installation team of about 4,700 people is being expanded early.
In the case of LG Electronics, sales of Whisen stand air conditioners from the 1st to the 10th of this month increased by 170% compared to the same period last year. The number of air conditioner subscription applications also increased by about 230% compared to last year. LG Electronics has been fully operating its air conditioner production line since March to respond to the rapidly increasing demand. The air conditioner production operation rate reached 138.4% in the first quarter. LG Electronics also added installation personnel to ensure smooth product installation in response to the increase in sales.
In addition, the AI function of air conditioner products has been enhanced to improve consumer convenience. Samsung Electronics announced that this year's AI air conditioner new product has captured both performance and efficiency with powerful AI functions. The new Samsung product supports 'AI Comfort' function, which automatically adjusts the cooling mode based on information such as indoor and outdoor temperature, humidity, and user patterns to provide the optimal environment, and 'AI Saving Mode', which saves up to 30% energy.
The 'LG Whisen Objet Collection TowerI' and 'LG Whisen Objet Collection ViewI Pro' introduced by LG Electronics this year are equipped with 'AI Voice Recognition'. AI can understand the user's intention with everyday expressions and adjust the temperature and wind speed, allowing control without a remote control. The 'AI Wind' function automatically sets the temperature to the user's preferred level when the power is turned on, providing customized cooling by learning usage patterns and space structure. soup@fnnews.com Im Subin Reporter