"Due to High Prices, Home-Cooked Meals Instead of Dining Out"... Hanwoo Sales Rank 1st in Large Marts in the First Half of the Year

[Financial News]  As demand for home-cooked meals increases instead of dining out due to high prices, Hanwoo ranked 1st to 2nd in sales at large marts in the first half of the year.
According to the distribution industry on the 13th, Lotte Mart's sales survey by item for the first half of the year showed that Hanwoo overtook pork to rank 1st in sales.
Last year, in the first half, pork was 1st, Hanwoo was 2nd, and beer was 3rd, but the rankings changed within a year.
The top 1 to 3 sales items at Emart in the first half of this year were pork, Hanwoo, and eggs. During this period, Hanwoo sales increased by 4.7% compared to the same period last year, moving up from 3rd to 2nd place.
Emart explained that the main reason for the sales increase was strengthening events such as buyers directly participating in auctions to purchase in bulk at 10-20% cheaper than market prices.
Not only Hanwoo but also eggs sold well due to high prices. At Emart, egg sales in the first half of this year surpassed beer (4th place). As the number of home-cooked meal enthusiasts increased amid high prices, eggs were noted as an affordable protein source.
Emart's snack sales rose from 9th in the first half of last year to 5th in the first half of this year, and bread and biscuits also ranked within the top 15 in sales. This is analyzed to be due to the increase in customer demand for relatively inexpensive options to fill up quickly.
At Lotte Mart, sales of sashimi products such as salmon, sea bream, and mullet increased by more than 15% compared to the same period last year. It is interpreted that as the price of sashimi at restaurants rose, the demand to enjoy it at home increased.
An industry official said, "As the burden of dining out prices increases, more consumers prefer home-cooked meals," adding, "The demand for cost-effective protein ingredients as well as premium ingredients that can replace dining out menus is also increasing."
clean@fnnews.com Lee Jeong-hwa Reporter