WAAC Enters Fancy Market with 'WAACKY' Character... Artbox Entry

[Financial News] Contemporary performance golf wear brand WAAC is launching its first official intellectual property (IP) product based on a character license agreement with stationery and fancy brand ARTBOX, announced on the 13th.
WAAC has signed a license agreement with ARTBOX to utilize its representative character WAACKY, and after about a year of collaboration, the results will be sequentially introduced at ARTBOX stores nationwide starting this month.
A representative from Kolon FnC stated, "This collaboration, which expands into a new fancy category beyond golf wear, is expected to test the content potential of the brand's IP and serve as a starting point for expanding WAAC's identity into everyday life while establishing consumer touchpoints that encompass all generations."
The WAAC products sold at ARTBOX include a multi-color pen, multi-pouch, and keyring set, totaling 3 types. The WAACKY multi-color pen has been on sale since the 3rd of this month, and the WAACKY mesh multi-pouch and keyring set will be available at over 200 ARTBOX stores nationwide from the end of this month. These products are designed as fancy items that combine practicality and design, highlighting the lively expressions and personality of the character WAACKY, allowing consumers to feel the charm of the character in everyday life.
A WAAC representative said, "This entry into ARTBOX is significant as it is the brand's first attempt at a character license business based on external distribution," adding, "We will further expand communication touchpoints with consumers through the expansion of IP centered around WAACKY."

clean@fnnews.com Lee Jeong-hwa Reporter