Pop Mart Korea, Pino Jelly Limited Edition Launch in Korea

[Financial News] Global art toy specialist 'Pop Mart Korea' announced on the 13th that it has launched a limited edition and new products of Pino Jelly, a representative intellectual property (IP) of Pop Mart in Korea.
Pino Jelly is a jelly boy living in the Sweet World, characterized by a pure and bright personality as transparent as his appearance. This time, they introduced the limited edition 'Pino Jelly Daisy Blister' in Korea, along with new products such as 'Pino Jelly Sweet Like Me Series' and 'Pino Jelly Lollipop Big Figure'.
Especially, the Pino Jelly Daisy Blister, which can only be found in Korea, is designed with a daisy flower-filled appearance. It is a special work that harmonizes Pino Jelly's unique colorful colors with the purity of flowers.
Pop Mart Korea has prepared various promotions along with a concept space called 'Knock, Knock! PINO JELLY's Sweet World' on the 3rd floor of the Hongdae flagship store to inform many customers about the launch of Pino Jelly limited edition and new products and to increase awareness of Pino Jelly.
Main promotions include choosing your favorite Pino Jelly candy accessory at the candy cart, exploring the Sweet World, and participating in a photo certification event by taking pictures at various photo zones. If you upload the certification photo on SNS, Pino Jelly stickers will be provided as a gift on site. A 'Pino Jelly Gift Set' will also be additionally given through a draw.
In addition, at the on-site event zone, a 'Human World Travel Agency's Roulette Event' is operated, where you choose your favorite Pino Jelly ball, show it to the staff, and spin the roulette. If it stops on the same space as the chosen Pino Jelly, an acrylic keyring is additionally given.
Furthermore, various event programs are available for customers to directly participate and experience, such as giving a Pop Pouch to customers who purchase the limited edition 'Pino Jelly Daisy Blister' to commemorate the launch of Pino Jelly's new products.
A representative from Pop Mart Korea said, "This limited edition and new series of Pino Jelly are expected to receive high interest from domestic consumers due to their rarity and cute charm," adding, "As we have prepared spaces and events where many customers can fully experience the charm of Pino Jelly, which is gaining popularity worldwide, we hope it will be an opportunity for many customers to fully appreciate the charm of Pino Jelly."

jimnn@fnnews.com Shin Ji-min Reporter