TWICE Releases 'This Is For'... TikTok Launches Global Campaign

[Financial News] TikTok is launching the global in-app campaign #THISISFOR to celebrate the release of TWICE's full album 'This Is For'.
According to TikTok on the 11th, this campaign applies a large number of participatory content features, allowing fans to experience various content based on the album within the TikTok platform. The campaign runs from this day until the 25th for about two weeks, and anyone can participate through a dedicated page within TikTok. By searching for 'TWICE' on TikTok, you can access the campaign hub, where you can view exclusive content related to TWICE and popular videos created by fans worldwide at a glance.
Users can earn campaign-specific rewards by completing a series of missions such as profile frame missions, digital sticker collection games, and content uploads.
The 'Digital Sticker Game', a feature being unveiled for the first time through this campaign, is also noteworthy. Fans can collect digital stickers through given missions, combine them to create their own sticker content, and share it on TikTok. It is designed to allow more global fans to easily participate, centered around content.
A limited event for U.S. users is also being held. Exclusive merchandise collaborated by TWICE and TikTok is sold in the U.S. region, and buyers are provided with a digital handwritten letter written by the members. Among U.S. users who purchase merchandise or acquire more than one digital sticker, a total of five will be drawn to receive a TWICE autographed album.
TWICE stated, "The various videos and support shown by fans through TikTok always give us great strength," and "We want to share the new album with fans worldwide through this campaign."
Currently, TWICE's official TikTok account has over 27 million followers, and the cumulative number of likes has surpassed 780 million. Content related to TWICE is produced with over 28 million videos within the platform, consistently receiving reactions within the global fan community.
Park Joo-young, head of TikTok Korea's Artist and Label Partnership, said, "Through this #THISISFOR campaign, we made another attempt to connect fans and artists through content," and "We plan to continue to diversify the K-pop content experience in the global community."
Meanwhile, K-pop is one of the most actively consumed genres on TikTok, with 7 out of the top 10 TikTok global artist rankings in 2024 consisting of K-pop artists. The #kpop hashtag has recorded over 675 billion views and over 67 million video posts, establishing itself as a major content category within the platform.


yjjoe@fnnews.com Yoonju Cho