AliExpress Korea Partners with TIPA to Block Counterfeits

[Financial News] The Chinese shopping platform AliExpress Korea announced on the 11th that it has partnered with the Trade-Related Intellectual Property Protection Association (TIPA) to strengthen the protection of intellectual property rights for overseas direct purchase products.
The two sides will join forces to block counterfeits according to the memorandum of understanding (MOU).
AliExpress Korea plans to use the intellectual property management system TIMS, jointly developed with TIPA and Pinocchio Lab, to identify and penalize sellers distributing counterfeit products.
Lei Zhang, CEO of AliExpress Korea, said, "We prioritize intellectual property rights and consumer protection," adding, "We will respond firmly to those who misuse the platform through cooperation with TIPA."
AliExpress Korea and TIPA plan to explore various additional cooperation measures to strengthen intellectual property protection at the customs clearance stage.

clean@fnnews.com Lee Jeong-hwa Reporter