Special Sale of Premium Cosmetics at Olive Young... 'Lux Day' for Three Days Every Week

[Financial News] CJ Olive Young announced on the 11th that it will hold a special promotion 'Lux Day' for three days every week starting this month to commemorate the 2nd anniversary of the premium cosmetics specialty store 'Luxe Edit'.
From the 11th to the 13th, the first Lux Day in July will feature special price items and limited edition products from luxury brands such as Lancôme, Kiehl's, Biotherm, Urban Decay, L'Oréal Professionnel, and Kérastase.
From next week, Lux Days for each brand will be held for three days from Monday.
Starting from the 14th, you can purchase products from ELCA Group brands such as Estée Lauder, MAC, Bobbi Brown, Clinique, and Aveda, as well as Jung Saem Mool and Moroccanoil at special prices.
On the 21st, Amorepacific (Sulwhasoo, Hera, Primera) will start its Lux Day, and on the 28th, LG Household & Health Care (The History of Whoo, O Hui, Belif, Su:m37) will begin their Lux Day.
Even if it's not a Lux Day event product, if you purchase a product from Luxe Edit in July, you will receive a 15% online discount coupon (for first-time Luxe Edit purchases) and a 10% offline exclusive discount coupon. There is also a benefit of triple CJ ONE points.
Since the launch of Luxe Edit in 2023, Olive Young has been continuously expanding its premium brand lineup.
Earlier this month, the French luxury beauty brand Lancôme joined the online and offline stores, followed by L'Oréal Professionnel, Sabon, and Simihaze Beauty, which are also now available at Olive Young.
Over the past three years, the sales growth rate of Olive Young's premium category has reached an annual average of 31%.
An Olive Young representative said, "We will continue to expand our lineup from emerging K-beauty brands to trendy global brands and premium brands to enhance the attractiveness as a beauty shopping channel," and added, "We will continue to offer a variety of planned products and promotions that match the tastes and preferences of our main customer base, the MZ generation."

clean@fnnews.com Lee Jeong-hwa Reporter