"Scorching Season Due to Heatwave" Summer Appliance Marketing Also 'Hot'

[Financial News] Mid-sized appliance companies are launching promotions for summer appliances such as ice water purifiers, food waste processors, and dehumidifiers. With the vacation season approaching and this summer expected to see unusual high temperatures nearing 40 degrees, 'stay-at-home' is expected to become common, leading to an increase in demand for summer appliances compared to previous years.
According to related industries on the 13th, Coway is conducting a discount promotion for ice water purifiers and dehumidifiers until the end of this month. During this period, up to 50% off rental fees for up to 18 months is applied to four types of ice water purifiers: △Icon Ice Water Purifier △Icon Ice Water Purifier Standard △Ice Water Purifier RO △Ice (AIS) 3.0. If you purchase the Icon Ice Water Purifier, you will receive an air circulator worth 200,000 won through a draw.
Additionally, for four types of dehumidifiers: △Noble Dehumidifying Air Purifier △Inverter Dehumidifier 23L △Noble Dehumidifier △Dual Dehumidifying Air Purifier, up to 50% off rental fees for up to 12 months is applied. 
ChungHo Nais is conducting a discount promotion for ice water purifiers throughout July. The target products are △New Ice Tree △Ice Tree Free △Super Ice Tree, among others. If you purchase 'New Ice Tree' during this period, you will receive a monthly rental fee discount of 3,000 won and a 50% discount on rental fees for 6 months.
Bodyfriend is also conducting the 'Friend Week' promotion, offering discounts to those who rent or purchase massage sofas and La Cloud motion beds. The products eligible for Friend Week include the massage sofa Famille series 'Famille C' and the motion bed brand La Cloud 'Health Motion', 'EZ Motion', among others. For these products, you can receive three overlapping benefits: △Friend Week rental fee special discount △Basic prepayment benefit △Affiliate card billing discount.
Cuchen is conducting the 'Beat the Heat' promotion until the 31st. Special prices are set for 'White All Power Induction', 'Zero Bin Food Waste Processor', 'Pure Sleep Dehumidifier', etc. 
An industry official said, "This summer, from early this month, unusual heatwaves have caused some areas to record daytime temperatures above 40 degrees," adding, "As a result, demand for summer appliances is expected to increase compared to previous years, and marketing activities such as discounts are active among appliance companies."

butter@fnnews.com Kang Kyung-rae Reporter