HiteJinro, 'Jinro X Cell Fusion C' Collaboration.. Get the Toad Chilling Bag

[Financial News] HiteJinro announced on the 29th that the domestic leading soju brand 'Jinro' will collaborate with the dermocosmetic brand 'Sunlight Research Institute Cell Fusion C' ahead of the upcoming summer.
Recently celebrating its 6th anniversary, Jinro has focused on communicating with the younger generation through active collaborations with various different industries targeting the MZ generation. Through this collaboration, HiteJinro aims to establish Jinro as a brand icon in daily life, not limited to products.
Through the collaboration, they plan to add cute and cheerful illustrations of Jinro's representative character, the toad, to the packaging of Cell Fusion C's representative cooling products, stimulating consumers' desire to collect.
The collaboration products utilized the witty message 'Cool Time is Back'. They are operated in a total of 3 types: △ Cooling Pad Original + Ice Cooler △ Cooling Sun Cream + Keyring Pouch △ Cooling Sun Patch.
To commemorate the collaboration, Cell Fusion C will open a cooling line moving pop-up targeting 2030 consumers from the end of May at 5 universities in Seoul and Seongsu-dong.
Oh Sung-taek, Executive Director of HiteJinro's Marketing Department, said, "Through this collaboration, Jinro will continue to expose the original ultra-clean taste concept of soju while maintaining young and trendy communication," and added, "We will continue to expand Jinro's unique marketing to actively communicate with consumers as a cultural icon."

hwlee@fnnews.com Lee Hwan-joo Reporter