Golden Blue, Practicing Community Coexistence through the 'Hope Box Campaign'

[Financial News]  Golden Blue Co., Ltd. announced on the 29th that it conducted the 'Hope Box Campaign' to convey warmth to marginalized neighbors in the region in celebration of Family Month in May.
The 'Hope Box Campaign', now in its fifth year, is Golden Blue's representative social contribution program, delivering 'Hope Boxes' containing food and daily necessities to vulnerable groups in the region, such as low-income families, single-parent families, and grandparent-grandchild families, who are experiencing economic difficulties.
This campaign was conducted on the 28th in the Haeundae district through collaboration with the Haeundae Comprehensive Social Welfare Center. In particular, the Golden Blue employee volunteer group participated directly in the entire process from box production and packaging to final delivery, adding authenticity to the activity.
The 'Hope Box' is composed of essential food and daily necessities. It includes seasonal dried ingredients, seasonings, processed foods, laundry detergents, kitchen utensils, and other practical items, combining practicality and nutrition. Especially, all items were purchased directly from local traditional markets, adding the meaning of coexistence by revitalizing the local economy and supporting small business owners.
Golden Blue CEO Park So-young said, "The reason for a company's existence is not just for simple growth, but to breathe and grow together with the community we belong to," and "The 'Hope Box Campaign' is a representative example of Golden Blue's pursuit of 'warm responsible management', and we will continue to practice the value of community recovery and coexistence through ongoing social contribution activities."
Golden Blue is developing various social contribution activities under the philosophy of 'returning the profits gained from society back to society'. In particular, it is strengthening social contribution programs for sustainable sharing practices, and plans to faithfully fulfill its role as a sustainable company that grows together with the community, beyond just being a simple liquor company.

paksunbi@fnnews.com Jae-gwan Park Reporter