Pop Mart Korea, Domestic Sales Grow Fourfold... Accelerating 'Art Toy Popularization'

[Financial News] Global art toy specialist company Pop Mart is leading the popularization of art toys by showing rapid growth in the domestic market.
Pop Mart Korea announced on the 29th that last year's domestic sales and operating profit increased nearly fourfold compared to the previous year. This rapid growth is analyzed to be due to strategies based on various intellectual properties (IP) and the re-establishment of the artistic value of art toys.
Representative IPs such as 'DIMOO', 'MOLLY', and 'SKULLPANDA' are gaining high popularity, with 'open runs' occurring at stores whenever new products are released. Especially last year, the keyring products drove sales in conjunction with the decoration craze, and the 'LABUBU' keyring caused a sell-out frenzy domestically and internationally due to its wear by celebrities and influencers.
Pop Mart Korea is concurrently operating pop-up stores and expanding store strategies to increase customer accessibility. Recently, the flagship stores in Hongdae and Myeongdong have been renewed into experiential spaces where customers can directly see, touch, and feel art toys.
A representative from Pop Mart Korea said, "Pop Mart plays a key role in expanding art toys from a niche enthusiast group to a mainstream culture centered on the MZ generation," adding, "Pop Mart IP, based on design and storytelling, is establishing itself as a cultural icon that reflects the emotions and lifestyle of modern people, beyond just a simple toy."

jimnn@fnnews.com Shin Jimin Reporter