MegaMGC Coffee, Sales Increased with Toppings.. 1.3 Million Units Sold

[Financial News] MegaMGC Coffee announced on the 29th that the 'Mega Berry Acai Bowl', which can be enjoyed with various toppings, has exceeded 1.3 million cumulative sales.
The 'Mega Berry Acai Bowl' is based on refreshing strawberries and superfood acai berries, allowing customers to choose various toppings according to their preferences. The cumulative sales of 1.3 million units is a figure sold at a rate of 7 per minute across more than 3,600 stores nationwide.
This product has combined a refreshing and tangy taste with a colorful visual and reasonable price, creating a trend of SNS certification shots right after its launch, and became the first dessert item to sell more than 300,000 units in a month, leading the healthy pleasure trend.
The two types of summer season parfaits released in succession are also continuing the trend. The 'Patbing Gelato Parfait' and 'Mangbing Parfait' have exceeded 500,000 cumulative sales in less than a month since their launch.
The 'Patbing Gelato Parfait' reinterprets traditional flavors by topping a milk ice base with red bean gelato, rice cake, and cereal. The 'Mangbing Parfait' offers a refreshing and smooth flavor with a combination of mango, coconut chips, and whipped cream. Both products, composed in a single-serving size, are well-received for their cost-effective 'single-serving ice' concept.
A MegaMGC Coffee representative stated, "The summer season marketing strategy linked with cultural content such as the SBS Mega Concert and SMGC Campaign was also effective," adding, "The total cumulative sales for the summer season exceeded 2 million cups, simultaneously securing brand awareness and synergy."

hwlee@fnnews.com Lee Hwanju Reporter