Toss Ads Agency Invitation Conference 'Blue Wonderland' Held

[Financial News] Toss (operated by Viva Republica) announced on the 29th that it successfully concluded the conference 'Blue Wonderland', inviting major partner agencies of its advertising service 'Toss Ads'. Blue Wonderland is a large-scale networking event to share strategies and collaboration cases between Toss Ads and major agencies, marking its third year this year. This event was organized to express gratitude to partner agencies who have worked together over the past six months and to strengthen partnerships. Since its first launch in April 2024, the event has received great response, with approximately 300 advertising industry professionals attending this year, doubling in size compared to the previous year.
The event was held on the 28th at Crest72 in Jung-gu, Seoul, with about 50 agencies such as Nasmedia, MezzoMedia, and InCross attending. Toss's Chief Business Officer Kim Gyuhwa, Advertising Business Head Kim Hyungbin, and Advertising Business Division Head Choi Seonhwa took the stage as speakers to directly share Toss Ads' vision, growth strategy, and future positioning direction in the advertising market.
As an actual collaboration achievement, an entertainment official from The Black Label presented the comeback campaign case of the K-pop (K-POP) girl group 'MEOVV'. Additionally, various programs such as Q&A sessions and targeting games were organized for agency practitioners to directly participate, allowing a more intuitive understanding of Toss Ads' core functions and advertising product roadmap. Furthermore, on-site, experience sharing and networking among practitioners from each company were actively conducted, serving as an opportunity to build a foundation for collaboration.

coddy@fnnews.com Ye Byeongjeong Reporter