Why are diamonds popular among the MZ generation?

[Financial News] Diamonds are gaining popularity among the MZ generation, who value consumption, due to designs that can be naturally worn in daily life and accessible prices.
On the 29th, the jewelry brand LLOYD, operated by E-Land Group's jewelry and theme park subsidiary E-World, announced that sales of diamond couple rings under 0.1 carat from January to May this year grew by 32% compared to the same period last year.
This is analyzed to be influenced by the value consumption trend of MZ generation consumers. Recently, the MZ generation is showing a consumption pattern that values emotional satisfaction and sustainable value beyond just cost-effectiveness.
LLOYD has reflected this trend by confirming through couple customer interviews and online review analysis that many MZ generation couples prefer designs that are not too burdensome and can be naturally worn in daily life, and has launched a line of diamond couple rings under 0.1 carat reflecting this.
LLOYD is actively expanding its lab-grown diamond line in line with the sustainable consumption trend. Lab-grown diamonds are attracting attention as an alternative that can minimize environmental burden while having the same mineral and chemical properties as natural diamonds. LLOYD directly sources lab-grown diamonds through partners in the world's largest diamond polishing hub to provide customers with high quality and ethical value at the same time.
An E-Land LLOYD representative said, "Recently, young consumers value rational choices that consider everything from price, quality, emotion, practicality, to sustainability," and "We plan to continue to introduce a variety of designs and reasonably priced couple rings and fashion jewelry."




wonder@fnnews.com Jeong Sang-hee Reporter