Qualcomm Opens 'Snapdragon X Series PC Zone' at Lotte Hi-Mart Yongsan I'Park Mall

Qualcomm Technologies announced on the 29th that it will officially open the country's first 'Snapdragon X Series PC Zone' at Lotte Hi-Mart within Yongsan I'Park Mall.
The Snapdragon X Series PC Zone is a space where consumers can experience and compare on-device AI PCs based on the Snapdragon X Series, released domestically by various manufacturers such as Samsung Electronics, Microsoft, ASUS, Acer, and HP. This allows consumers to directly check the power efficiency, performance, AI features, and other key characteristics of each product before purchasing a Snapdragon X Series-based PC.
The Snapdragon X Series is a high-performance, low-power platform designed by Qualcomm for AI PCs, boasting excellent power efficiency and strong performance without degradation in unplugged environments. Notably, it features an NPU with 45 TOPS across the entire lineup, optimized for on-device AI computation, and supports long battery life with outstanding power efficiency, providing an excellent user experience even during extended use.


To commemorate the opening of the Snapdragon X Series PC Zone, Qualcomm is conducting various online and offline promotions with Lotte Hi-Mart. Customers who purchase a Snapdragon X Series-based PC will receive up to a 30% discount on a first-come, first-served basis, and a gift event will be held for weekend store visitors. Additionally, an online event will be held where customers who register their experience of the exhibition zone on the official global Snapdragon community, 'Snapdragon Insiders', will receive additional gifts.
Sangpyo Kim, Vice President of Qualcomm Headquarters and Head of Korea Business, said, "Qualcomm is leading AI PC innovation, implementing on-device AI and excellent performance in next-generation devices. The 'Snapdragon X Series PC Zone', the first of its kind in the country, is the perfect space for consumers to directly experience and compare on-device AI PCs based on the Snapdragon X Series from various manufacturers. Qualcomm will continue to lead the popularization of high-performance, low-power AI PCs through cooperation with Lotte Hi-Mart and accelerate innovation in the domestic PC market."
Bokyung Kim, Head of Product Division at Lotte Hi-Mart, said, "We are pleased to launch the country's first 'Snapdragon X Series PC Zone' at Hi-Mart Yongsan I'Park Mall. In the future, Lotte Hi-Mart, together with Qualcomm, the leader in the AI PC market, will continue to provide customers with direct experiences of on-device AI PCs based on the Snapdragon X Series."
solidkjy@fnnews.com Juyun Koo Reporter