0 O'clock Festival Promotion 'Daejeon Bread Car' Appearance Stirs Busan

[Financial News] The 'Daejeon Bread Car', a representative promotional content of the Daejeon 0 O'clock Festival, visited the festival site at Busan University on the 29th, marking the start of the 0 O'clock Festival Season 2 nationwide tour and gaining the response of the MZ generation in Busan.
 The Busan tour event, held over two days from the 29th to the 30th, was a great success as university students flocked in as soon as it started at 1 PM that day.
 At the event site, where the Daejeon Bread Car wrapped with Daejeon 0 O'clock Festival and Kkumssi Family characters served as a photo zone, various experiential events such as △Daejeon-related OX quiz △nostalgic drawing game △Kkumdori costume performance were held. The event also offered abundant prizes such as Kkumssi Family goods, Daejeon promotional souvenirs, and fans.
 Especially, as bread from various famous Daejeon bakeries, including Seongsimdang, which is gaining nationwide fame, was provided, the line continued long, and many event participants took SNS certification shots with the bread.
 Event participants responded, "The bread car decorated with Kkumssi characters was so cute, and the promotional events were fun," "It was refreshing to taste Daejeon's famous bread without going to Daejeon," "I definitely want to visit the Daejeon 0 O'clock Festival this summer."
 The Daejeon Bread Car plans to resume promotional activities at the Busan University festival site after conducting driving promotions throughout Busan city on the morning of the 30th.
 Lee Ho-young, the Daejeon City Public Relations Officer, said, "It was a great opportunity to vividly convey the charm of Daejeon and the excitement of the 0 O'clock Festival to the MZ generation in Busan," adding, "I hope you will come to the Daejeon 0 O'clock Festival this summer vacation to create more fun and memories."
 After the Busan area, the tour will proceed to △Chungju Dive Festival on June 13th △Daejeon City Museum of Art on June 21st △Government Complex Sejong on June 25th △Hanwha Life Ballpark, where the KBO All-Star Game will be held on July 12th, and will conclude at the Boryeong Mud Festival starting on July 26th.
 Meanwhile, the '2025 Daejeon 0 O'clock Festival' will be held for nine days from August 8th to 16th at Jungang-ro and the old downtown area of Daejeon.
[email protected] Kim Won-jun Reporter