Hyundai Steel Promotes Technology to European Clients

[Financial News] Hyundai Steel has promoted its product technology in the automotive steel plate sector to major European clients.
According to the industry on the 29th, Hyundai Steel recently held a 'Customers Day' at the WRC (World Rally Championship) Portugal Rally, inviting major European clients. It was an opportunity to introduce automotive steel plate production technology, the U.S. electric furnace steel mill project, the electric furnace-blast furnace hybrid process construction status, carbon reduction product performance evaluation results, global-level technology, and business operation capabilities.
Hyundai Steel is stably operating its automotive steel plate business based on continuous collaboration with clients in the European market. It plans to strengthen collaboration with global clients by providing customer-tailored technical solutions and establishing a system that can swiftly respond to rapidly changing regulations in various countries around the world.
After the meeting, clients visited the WRC service park to see the racing cars with Hyundai Steel logos and noted that Hyundai Steel materials were applied to key parts. They visited the actual stadium to cheer for the race with WRC fans worldwide, sharing an exciting experience. Hyundai Steel's clients were able to reaffirm their trust in Hyundai Steel's technology and brand.
A Hyundai Steel representative said, "This event was a meaningful time to directly promote Hyundai Steel's global technological competitiveness and solidify partnerships with European clients," adding, "We plan to actively promote our technology and business capabilities by continuously expanding contact points with clients in major global markets."
Since 2015, Hyundai Steel has been sponsoring Hyundai Motorsport, enhancing brand awareness at global rally events. From 2026, it expects to further expand contact points with various global potential clients through Genesis participating in the 'Le Mans 24 Hours'.ggg@fnnews.com Kang Gu-gwi Reporter