'Bissak' Karina Jumper · 'Lee Jae-myung' Sneakers... Sold Out 'Presidential Election Goods'

[Financial News] With the 21st presidential election just six days away, there is a place that has heated up apart from the hot election campaign sites. It is the online shopping mall selling some products that have become 'presidential election goods'.

Karina, a member of the girl group Aespa, posted a photo on her Instagram on the 27th, and the jumper in the photo sparked a 'political color' controversy, but it was sold out on some shopping malls.

Lee Jae-myung, the Democratic Party candidate, also made a name for himself as a 'sold-out man'. The sneakers he changed into at the launch ceremony on the first day of the official election campaign on the 12th, as well as the glasses frames, were sold out.

These products seem to have established themselves as 'presidential election goods' by combining simple fashion items with political messages and social trends, attracting public attention.



The jumper that sparked Karina's political color controversy is a product of the street fashion brand Vaquera, founded in New York, USA in 2013. Vaquera, which means female cowboy in Spanish, is also famous for pursuing a rebellious and independent image.

It embodies designs that transcend stereotypes such as gender, race, gender, and class in its products. It often uses oversized shirts, asymmetrical designs, and number graphics.

Thanks to its design philosophy of breaking down gender boundaries and transcending conventions and norms, female singers often wear it. Not only does Karina usually wear it, but pop singers Rihanna and Billie Eilish have worn the brand's clothes in their music videos or fashion magazine photoshoots.

The jumper Karina wore in the Instagram photo is printed with the brand name as well as numbers. It is sold online for 700,000 to 1,000,000 won. Despite the high price, it was sold out or nearly sold out in some shopping malls that day.

The sneakers worn by Lee Jae-myung, the Democratic Party presidential candidate, when he started his official election campaign on the 12th, connected interest to 'sold out'.

The sneakers, with a harmonious blue and red logo, are the classic leather 'GY1522' model released by Reebok in 2022. On the first day of the election campaign, the model was sold out on online shopping sites except for some sizes. Later, places selling these sneakers at more than 10 times the regular price appeared.

He also sold out the glasses frames. The titanium glasses frame B model (regular price 240,000 won) known to be worn by the candidate was sold out on the online homepage of the domestic eyewear brand V.

Interest also increased in the glasses worn by Kim Moon-soo, the People Power Party presidential candidate. Kim's glasses are known to be a German product.

y27k@fnnews.com Seo Yoon-kyung Reporter