Shinhan Bank Extends KBO Sponsorship... Continuing Partnership

Shinhan Bank signed a business agreement to extend the title sponsorship with KBO until 2027 and strengthen the long-term partnership at the Korea Baseball Hall in Gangnam-gu, Seoul on the 27th.

Since 2018, Shinhan Bank has been active as the title sponsor of the KBO League for 8 years, operating the Shinhan SOL Bank 'Sol Baseball' platform, launching financial products linked to professional baseball, and communicating with 10 million professional baseball fans through various contents such as KBO League brand day events for invited customers.

Through this business agreement, Shinhan Bank and KBO plan to establish a long-term partnership and promote broader joint marketing activities such as developing financial products linked to KBO and each team, providing asset management and financial consulting for baseball players, coaches, and referees, supporting youth baseball, and officially sponsoring the national team.

Jeong Sang-hyeok, President of Shinhan Bank, said, "Through the partnership, we will provide differentiated services and financial benefits to KBO League fans and offer systematic financial asset management services as a reliable partner to baseball people," adding, "We will continue to strengthen branding activities of 'Shinhan means baseball, baseball means Shinhan' and provide various customer experiences to baseball fans."


gogosing@fnnews.com Park So-hyeon Reporter