CJ OliveNetworks Partners with AI Customer Relationship Management Company to Accelerate AX

CJ OliveNetworks announced on the 27th that it has signed a strategic business agreement (MOU) with AI customer relationship management (CRM) company Salesforce.

Salesforce is a cloud-based CRM platform specialist company that provides solutions such as C360, which supports securing a 360-degree integrated view of customers, Agentforce, which supports the development and deployment of AI agents, Tableau, which supports data-driven decision-making, and Slack, an intelligent productivity platform. The agreement ceremony was held on the 22nd at the Salesforce Korea headquarters, attended by Yu In-sang, CEO of CJ OliveNetworks, Son Bu-han, CEO of Salesforce Korea, and key officials from both companies.

CJ OliveNetworks plans to implement a collaborative model that can produce tangible business results by applying key platforms suitable for the AI era through its strategic partnership with Salesforce. The two companies have agreed to secure digital competitiveness through △ the introduction and expansion of CRM platforms, △ the establishment of a collaborative environment based on the enterprise communication app 'Slack', △ the establishment of a data analysis system through 'Tableau', and △ the advancement of work based on 'Agentforce'.

In particular, CJ OliveNetworks will introduce Slack to create a culture of real-time communication and agile and organic collaboration. By utilizing Tableau, it will organize a data visualization system to create an analysis environment and promote work innovation based on Agentforce, increasing operational efficiency and securing agile market responsiveness.

Based on the results of the partnership, the two companies plan to gradually expand Salesforce's platform to CJ Group and its affiliates. They will actively support customers' digital innovation by providing industry-specific consulting in food and food services, biotechnology, logistics and new distribution, entertainment, and media. CJ OliveNetworks expects to enhance work accuracy and efficiency, accelerate the digital transformation of key businesses, and create synergy effects.


Reporter Yeon Ji-an