Lotte Duty Free, Shares Dior Beauty Tips with 60 VIPs

Lotte Duty Free is receiving positive feedback from customers by holding a VIP invitation event with the Dior brand.

Lotte Duty Free announced on the 27th that it held a beauty class for VIP customers in collaboration with Dior Beauty, a beauty brand of the LVMH group, exclusively in the domestic duty-free industry on the 21st and 22nd.

The event, held at the 'Star Lounge', a VIP-only space at Lotte Duty Free's Myeongdong main store, was conducted in six sessions targeting 60 top-tier domestic members of Lotte Duty Free. The company added professionalism by having a brand specialist beauty consultant introduce and demonstrate key products of Dior Beauty's premium skincare line 'Dior Prestige'.

The invitation event consisted of sessions where customers could directly experience the Dior Prestige line, from cleansing balm to serum and cream. In particular, the newly launched 'Le Nectar Integral' and 'La Micro Huile de Rose Activated Serum' were showcased, attracting customer interest. Furthermore, time was set aside to create a 'Dior Floral Gift Box' using roses, and a tea set was provided as a catering service, enhancing customer satisfaction through various events.

A representative from Lotte Duty Free said, "We will continue to do our best to provide the best shopping experience and service to our top-tier customers."


Reporter Lee Jeonghwa