Emart24 Partners with Musical 'Phantom'... Launches 8 Collaborative Ready-to-Eat Products

[Financial News] Convenience store Emart24 announced on the 27th that it will sequentially launch collaborative products using musical IP (intellectual property) for the first time in the industry starting from the 27th.
The collaborative products incorporate the story and background of the musical 'Phantom', based on the French novel 'The Phantom of the Opera', into products such as △Picnic Sandwich △Black Beef Cheese Burger △Neapolitan Cheese Tonkatsu Triangle Kimbap △Half-Boiled Omelette Rice Set △Dark Choco Pretzel △Macaron 3 types.
Eunbora Lee, MD (Merchandiser) of Emart24's PL Development Team, said, "Feeling the trend of the 2030 generation who entered through SNS (Social Network Service) musical shorts establishing themselves as a new audience in the musical industry, we planned differentiated products in collaboration with musical IP for the first time in the industry."

clean@fnnews.com Jeonghwa Lee, Reporter