'Baseball is Shinhan' Shinhan Bank, KBO Title Sponsor Extended Until 2027

[Financial News] Shinhan Bank announced on the 27th that it has extended its title sponsorship with KBO until 2027 and signed a business agreement to strengthen the long-term partnership at the Korea Baseball Hall in Gangnam-gu, Seoul.
Shinhan Bank has been active as the KBO League title sponsor for 8 years since 2018, communicating with 10 million professional baseball fans through various content such as operating the Shinhan SOL Bank 'Sol Baseball' platform, launching financial products linked to professional baseball, and hosting KBO League brand day events for invited customers.
Through this business agreement, Shinhan Bank and KBO plan to establish a long-term partnership and pursue broader joint marketing activities, including developing financial products linked to KBO and each team, providing asset management and financial consulting for baseball players, coaches, and referees, supporting youth baseball, and officially sponsoring the national team.
Jeongsang-hyeok, President of Shinhan Bank, said, "Through this partnership, we will provide differentiated services and financial benefits to KBO League fans and offer systematic financial asset management services as a reliable partner to baseball players," adding, "We will continue to strengthen branding activities of 'When you think of Shinhan, think of baseball, and when you think of baseball, think of Shinhan' and provide various customer experiences to baseball fans."
Heo Gu-yeon, President of KBO, said, "I deeply appreciate Shinhan Bank's continuous interest and support for the development of the KBO League and the enhancement of fan experience," adding, "I hope that both sides can create greater synergy through this partnership."

gogosing@fnnews.com Park So-hyun Reporter