"Color and Fragrance" Samhwa Paint, Sensory Experience Class Conducted

[Financial News] Samhwa Paint Industry conducted a sensory experience class 'Enjoy Color One-Day Class'.
According to Samhwa Paint on the 27th, the one-day class held at Samhwa Paint's headquarters in Jongno, Seoul on the 21st was a one-day experiential education combining color lectures and practical experience. This year, under the concept of 'A Day Immersed in Fragrance and Color', participants made their own perfumes and selected colors that matched the fragrance.
Samhwa Paint introduced the synesthetic theory and examples of color to the participants, focusing on color associations and color adjectives. They had time to understand colors and encounter colors that permeate everyday life.
In particular, Samhwa Paint proposed a sensory experience that expands color to fragrance in the experiential education. Samhwa Paint allowed participants to feel everyday senses more emotionally and beautifully in the process of connecting the color images they imagined with fragrance.
Lee Sang-hee, head of Samhwa Paint Color Design Center, said, "We were able to show the brand's color expertise and the potential for expansion as lifestyle content by connecting different sensory elements of color and fragrance," and "We will continue to provide various contact points where consumers and colors meet through emotion-based experiential content."

butter@fnnews.com Kang Kyung-rae Reporter