KT&G Launches 'Miix Ice Moa' Stick for Lil Hybrid

[Financial News] KT&G announced on the 27th that it has launched a new stick product 'Miix Ice Moa' for Lil Hybrid at convenience stores nationwide.
 The newly launched 'Miix Ice Moa' uses yellow-green and pink as the main colors in the product packaging to express intensity. With the launch of the new product, the Lil Hybrid exclusive stick mix has expanded to a total of 14 types, including 'Mix', 'Ice Double', and 'Ice Bang'.
 Launched in 2018, Lil Hybrid is a product that applies KT&G's unique technology, using both liquid cartridges and sticks simultaneously, maximizing convenience by providing abundant smoke volume and solving cleaning inconveniences, receiving high responses from consumers.
 In particular, the 'Lil Hybrid 3.0', upgraded and launched in July 2023, incorporates advanced technologies such as three smoking modes and a pause function. 
 Hong Dae-hwa, head of the NGP (Next Generation Products) business division, said, "We are leading the domestic e-cigarette market by launching innovative devices and various sticks that reflect the diverse needs of consumers," and added, "We will continue to strengthen our competitiveness by continuously expanding the product portfolio of Lil Hybrid exclusive sticks."


junjun@fnnews.com Choi Yong-jun Reporter