Amorepacific Announces Research Results on Strengthening Scalp and Hair Using AI

[Financial News] Amorepacific announced on the 27th that it presented research results on strengthening hair using AI (Artificial Intelligence) technology at the Korean Hair Society conference held at the Grand Intercontinental Seoul Parnas in Gangnam, Seoul on the 25th, and conducted related discussions with domestic and international experts.
Lachansu, a researcher at Amorepacific R&I Center, shared the results of discovering peptide sequences that increase hair tensile strength through molecular docking simulation and verifying efficacy through experiments. Kyung-Sook Kim, a professor at Kyung Hee University’s Department of Biomedical Engineering, presented research quantifying hair damage caused by diseases and chemical dyeing using precise analysis techniques such as atomic microscopy. Amorepacific plans to lead the global haircare market by integrating skincare technology into the scalp and hair field.
Byung-Hwi Seo, CTO of Amorepacific R&I Center, said, "Amorepacific is continuously striving to quickly provide more effective and innovative products to customers by integrating the latest AI technology with skin research capabilities," and "We will actively integrate skincare capabilities into the scalp and hair and continue research activities to lead the global haircare market."


clean@fnnews.com Lee Jeong-hwa Reporter