CJ OliveNetworks, Business Agreement with Salesforce to Accelerate 'AX Innovation'

[Financial News] CJ OliveNetworks announced on the 27th that it has signed a strategic business agreement (MOU) with global AI CRM company Salesforce to accelerate customer AX (AI transformation) innovation.
Salesforce is a company specializing in cloud-based customer relationship management (CRM) platforms, providing solutions such as C360, which supports securing a 360-degree integrated view of customers, Agentforce, which supports AI agent development and deployment, Tableau, which supports data-driven decision-making, and Slack, an intelligent productivity platform.
The agreement ceremony was held on the 22nd at the Salesforce Korea headquarters, attended by Yoo Insang, CEO of CJ OliveNetworks, Son Buhwan, CEO of Salesforce Korea, and other key officials from both companies.
CJ OliveNetworks plans to implement a cooperation model that can achieve substantial business results by applying major platforms suitable for the AI era through a strategic partnership with Salesforce.
The detailed content includes △ introduction and expansion of the CRM platform △ establishment of a collaboration environment based on the enterprise communication app 'Slack' △ establishment of a data analysis system through 'Tableau' △ business advancement based on 'Agentforce' to secure competitiveness across the digital spectrum.
In particular, CJ OliveNetworks will introduce Slack to establish a real-time communication and automation-based work environment, fostering an agile and organic collaboration culture. By utilizing Tableau, it will organize a data visualization system to create an analysis environment and promote business innovation based on Agentforce, enhancing operational efficiency and securing agile market responsiveness.
Based on the outcomes of the partnership, both companies plan to gradually expand Salesforce's platform to CJ Group and its affiliates. They actively support customers' digital innovation by providing industry-specific consulting in food & food services, biotechnology, logistics & new distribution, and entertainment & media.
CJ OliveNetworks expects to enhance work accuracy and efficiency, accelerate the digital transformation of core businesses, and create synergy through cooperation with Salesforce.


 


jiany@fnnews.com Youn Ji-an Reporter