"'Rookie Coach Kim Yeon-koung' Soars in Popularity"... Wavve Quick VOD Viewership Up Sixfold

[Financial News] Wavve announced on the 29th that the sports entertainment program 'The Rookie Coach Kim Yeon-koung,' produced by Munhwa Broadcasting Corporation (MBC), is rapidly gaining popularity. The show features players who have been overlooked or sidelined in professional volleyball as they attempt to form the league’s eighth team.
According to Wavve’s analysis of viewer patterns for 'The Rookie Coach Kim Yeon-koung,' the number of viewers for episode 5 increased more than fivefold compared to episode 1. Due to the competitive nature of sports programs, live channel viewership rose by 3.6 times, while Quick VOD viewership, available immediately after the live broadcast, surged sixfold. Wavve noted that simultaneous viewing during the original broadcast was especially preferred by viewers.
A Wavve representative stated, "Compared to other popular variety shows with similar ratings, live viewership for 'The Rookie Coach Kim Yeon-koung' was more than twice as high. This is an exceptionally rare figure for a variety program, comparable to the live viewership of hit dramas with around 10% ratings."
The spokesperson added, "The passion and determination of Coach Kim Yeon-koung and the Pilsung Wonderdogs are resonating authentically with viewers. This has inspired fans to support them in real time, which is reflected in the strong preference for simultaneous viewing through live broadcasts and Quick VOD."
Episode 6 of MBC’s variety show 'The Rookie Coach Kim Yeon-koung' will air at 9:10 p.m. on the 2nd of next month. It will be available for live streaming and as the fastest VOD on Wavve.
psh@fnnews.com Park Sung-hyun Reporter